Course Summary
This short course has proven to be extremely popular with medium to small businesses for their in-house marketing and communications teams. They have discovered it to be the single most important missing piece in their overall marketing, media and communications activities. Writing Clear Communication Briefs takes you through the essential process of articulating the ‘what to say’ and identifying ‘who to say it to.’ The process teaches you:
- How to distil information and data into knowledge and insight.
- How to turn that into the key proposition.
- How to organise the most relevant supporting points.
- How to determine the intended response
- And all of it distilled in to a one-page Comms Brief that brings everybody onto the same page.
This course is designed and delivered for freelance copywriters and in-house team members including marketing managers, product managers, media and communications writers and graphic designers.
Nicolas Di Tempora is a unique combination of professional copywriter / editor and qualified educator, working with a diverse range commercial, government, academic, social and not-for-profit organisations. His professional track record includes twenty years in leading-edge advertising agencies (JWT Worldwide, DDB and Saatchi & Saatchi) as an award winning copywriter and art director. His next phase was as Creative Director of his own agency, The Di Tempora Group. He is also the author of Copywriting in Action, the highly acclaimed book on professional writing in all media. Today, he divides his professional commitments between freelancing writing, editing and delivering professional development courses for professional communicators. His PD programs have earned a reputation among marketing and communications practitioners as the PD program of choice. His qualifications include BA (English Literature & History), Monash University; Dip Ed (Humanities), Monash University; and Advanced Diploma Professional Screenwriting (Film, Television & Digital Media), RMIT; Certificate IV Training & Assessment, CAE and Swinburne University. He is a member of Writers Victoria and Editors Victoria. Learn more about Nicolas at his website.