Course Summary
This comprehensive introduction to Google Ads course is perfect for people who are thinking of starting to run Google Ads for their business.
You’ll learn sufficient knowledge to decide whether you want to attempt to do this for yourself, or use a professional to manage it for you. You’ll understand the time commitment and knowledge it requires to run Ads well.
This course also covers:
- Difference between search ads, display ads, shopping ads (the course would be on search ads)
- Difference between smart mode (where you have very little control) and expert mode (where you can control things) and why the latter is better.
- How ads auctions work
- Types of bidding strategies and when you could use each.
- Account structure
- Level 1: Campaign – budget, target locations, bid strategy set at the campaign level.
- Level 2: Ad Group = single search intent. Keywords sit at this level.
- Level 3: Ads and Extensions. Landing pages specified at this level.
- Navigating the user interface
- Creating Ads
- Your landing page
- Managing keywords and keywords research
- Audience targeting
- Conversion tracking
- Monitoring performance and optimising