Course Summary

Introduction to the Craft of Copywriting is designed and delivered for content marketing, communications and social media practitioners as well as those interested in learning the craft of copywriting in all media. You’ll be taken into the strategic and creative processes of defining, articulating and constructing an effective communication piece and audience experience. In addition, you’ll gain direct experience of creating clear, concise and compelling writing.

You’ll find the craft of copywriting an excellent entry point to all other forms of writing.

How do you arrest attention and compel your target audience to read on to the very last word?

How do you build credibility into content without falling into the habits of conceit, cliche and cleverness?

How do you make all your written content flow with tone, imagery, rhythm and structure?

And how do you SEO without turning all that good writing into spam?

Introduction to The Craft of Copywriting  arms you with a repertoire of practical and creative skills:
• Preparing a High Fidelity Communication Brief
• Generating ideas and articulating them into headlines and visuals
• Structuring copy according to the Anatomy of Body Copy
• Building Sentences that move story forward
• Using transitions and literary devices to engage the reader

All participants will receive a copy of Nicolas Di Tempora’s book, Copywriting in Action.

This course will feature case studies:

Introduction to the Craft of Copywriting participants will be presented with various case studies showcasing properly practised copywriting. Each case study shows how the techniques and principles learned in this course make for clear, concise and compelling communication in any media.

What should I bring on the day?

Please have a pen and paper to each session. 

 

Currently, we have no dates scheduled for this course. Please contact us via email enquiries@cae.edu.au to register your interest.

Nicolas Di Tempora is a unique combination of professional copywriter / editor and qualified educator, working with a diverse range commercial, government, academic, social and not-for-profit organisations.

His professional track record includes twenty years in leading-edge advertising agencies (JWT Worldwide, DDB and Saatchi & Saatchi) as an award winning copywriter and art director. His next phase was as Creative Director of his own agency, The Di Tempora Group. He is also the author of Copywriting in Action, the highly acclaimed book on professional writing in all media.

Today, he divides his professional commitments between freelancing writing, editing and delivering professional development courses for professional communicators. His PD programs have earned a reputation among marketing and communications practitioners as the PD program of choice.

His qualifications include BA (English Literature & History), Monash University; Dip Ed (Humanities), Monash University; and Advanced Diploma Professional Screenwriting (Film, Television & Digital Media), RMIT; Certificate IV Training & Assessment, CAE and Swinburne University. He is a member of Writers Victoria and Editors Victoria.

Learn more about Nicolas at his website.

Please bring along a pen and paper to each session.

Last updated: April 17, 2024 04:32pm