Course Summary

A comprehensive introduction to Google Analytics and website data analysis. This course is designed as an overview for beginners wanting to understand the basics. 

During the course you will learn:

  • What kinds of questions can be answered by web analytics?
  • Why you should start with a plan – what do you want to measure?
  • Creating a Google Analytics account and connecting it to a website (using the Google Tag Manager method).
  • Building out your analysis ecosystem – connecting to Google Search Console and Google Ads to get the whole picture.
  • How to get decision-assisting insights from your data – which reports should you pay attention to as your website starts to gather traffic.
  • Goals and conversions – why these are important and how you can use them to guide your online promotions.
  • How to customise Google Analytics reports to increase relevance.
  • Configuration settings that you need to know about.
  • Respecting the privacy of your web visitors (and staying on the right side of the law!)

Currently, we have no dates scheduled for this course. Please contact us via email to register your interest.

Last updated: July 19, 2024 04:54pm