Social Media Strategy for Business

Course Summary

This comprehensive course will teach you how to start or improve your organisations marketing, branding and sales via social media.

Discuss choosing the right platforms, generating engaging content, creating social media policies and guides, push and pull marketing strategies and much more.

This course is designed to give you the theory and background on the strategy and tactics of using any social media platform for promoting yourself, your causes or your business. This includes if you are using social media to promote products or services such as consulting.

You will learn a wide variety of relevant strategies and tactics, with a key theme being how to use social media, and more broadly digital marketing and sales methods, to promote and / or sell the material that’s important for you. 

During the course you will learn:

• How to use social media for your purpose and target audience
• Where to start and what background statistics to consider
• Relationship marketing on social media
• Perform a social media platform selection requirements analysis
• Understand the most common social media platforms (Instagram, LinkedIn, TikTok and YouTube             
• Developing your lead generation, business development and engagement ratio strategies
• Style guide for your website or article Content
• Social media policies
• Social media monitoring and management tools
• Social media marketing (advertising principles)
• Ethical behaviour when using social media

By the end of the course you will have:

• A greater overall understanding of what social media is going to be most helpful for you and your business
• Specific guidelines and suggestions you can implement in your business
• A variety of examples that you can relate to and inspire you on your own path forward
• Participated in networking and sharing with the other participants

Who is this course for?

• People using or planning to use social media more effectively for personal, business or enterprise use but want to adopt a strategic approach
• People wishing to gain a better understanding of using social media as part of an overall digital marketing strategy
• People who use social media for personal use but want to know more about it and learn more about other social media platforms they have not used before
• Someone who has a job that also requires them to update the enterprise social media presence
• Someone who has studied marketing but would like to know more about social media

Important – please be aware this course does NOT cover:

• creating or updating social media profiles
• troubleshooting existing social media profiles
• practice with your own social media profiles
• setting up social media paid advertising campaigns

Extra bonus

• Comprehensive and up to date written notes will be provided