Course Summary

Learn about the basic fundamentals of social media and how it can be used on an everyday basis.

You will learn the principles of social media and how different platforms offer different benefits. You can then select which social media you might like to learn more about in the future. 

The course includes a range of real life examples and discusses strategies for success.

During the course you will learn:

  • The fundamentals of social media
  • General information about Instagram, LinkedIn, TikTok and YouTube
  • Time for questions and answers

By the end of the course you will have:

  • A greater overall understanding of how social media influences behaviour
  • A basic understanding of how the social media platforms Instagram, LinkedIn, TikTok and YouTube work can be used and some of the benefits and limitations of each
  • Some take home ideas that you can implement in your own life
  • Participated in networking and sharing with the other participants

Who is this course for?

  • People using or planning to use social media more effectively for personal, business or enterprise use
  • People who use social media for personal use but want to know more about it and learn more about other social media platforms they have not used before
  • Someone who has a job that also requires them to update the enterprise social media presence

Important – please be aware this course does NOT cover:

  • walking through the setting up of each social media profiles
  • troubleshooting existing social media profiles
  • practice with your own social media profiles
  • setting up social media paid advertising campaigns

 Extra bonus

  • Comprehensive and up to date written notes will be provided

Course Sessions

Wednesday, 8th July - 1 class


Session ID SRAM4402C
8 Jul - 8 Jul 1:30pm - 4:30pm
Location CBD
Session Fees
$175 / $166 (conc)
Teacher
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Sue Ellson GK BBus MPC PCDAA ASA WV MEdPlus SWWV is an Independent LinkedIn Specialist, Trainer, Consultant, Author and Poet.

Her first website went online in 2001 and she is one of the first 80,000 people in the world on LinkedIn (she joined on 21 December 2003). In 2016, she wrote and independently published three books: ‘120 Ways To Achieve Your Purpose With LinkedIn,’ ‘120 Ways To Attract The Right Career Or Business’ and ‘120 Ways To Market Your Business Hyper Locally’ and in 2019 ‘Gigsters – Any Age or Ability Employees, Experts and Entrepreneurs’ and in 2023 ‘LinkedIn for me and my career or business.’

An avid learner, Sue attends between one and four events every week, both online and offline, to keep herself up to date with the latest trends so that she can provide maximum value to both students and clients.

As an experienced trainer, professional learner and consultant in practice, Sue provides simple, non-jargon, up-to-date explanations during each course. Sue has been teaching at the CAE since September 2014.

Sue also welcomes any questions you may have (even the ‘stupid’ ones) and she will give you practical and realistic answers.

You will come away from each course with a much better understanding of what to do next and what will work for you. Sue’s interactive approach will also enable you to learn from your fellow students – an extra benefit of attending a course in person!

If you would like to learn more about Sue, you can visit her website at https://sueellson.com, connect with her on LinkedIn at https://www.linkedin.com/in/sueellson or see her books at https://120wayspublishing.com

Last updated: May 1, 2026 04:41pm