Understanding the Basics of Social Media: Twitter, Instagram, Facebook & Linkedin

Course Summary

Learn about the basic fundamentals of social media and how it can be used on an everyday basis.

You will learn the principles of social media and how different platforms offer different benefits. You can then select which social media you might like to learn more about in the future. 

The course includes a range of real life examples and discusses strategies for success.

During the course you will cover:

• The fundamentals of social media
• General information about Twitter, Facebook, Instagram and LinkedIn
• Time for questions and answers

By the end of the course you will have:

• A greater overall understanding of how social media influences behaviour.
• A basic understanding of how the social media platforms Facebook, LinkedIn, Twitter, Instagram work can be used and some of the benefits and limitations of each.
• Some take home ideas that you can implement in your own life.
• Participated in networking and sharing with the other participants.

Who is this course for?

• People using or planning to use social media more effectively for personal, business or enterprise use.
• People who uses social media for personal use but want to know more about it and learn more about other social media platforms they have not used before.
• Someone who has a job that also requires them to update the enterprise social media presence.

Important – please be aware this course does NOT cover:

• walking through the setting up of each social media profiles.
• troubleshooting existing social media profiles.
• practice with your own social media profiles.
• setting up social media paid advertising campaigns.