Social Media Strategy for Business

Course Summary

This comprehensive course course will teach you how to start or improve your organisations marketing, branding and sales via social media.

Discuss choosing the right platforms, generating engaging content, creating social media polices and guides, push and pull marketing strategies and much more.

This course is designed to give you more theory and background on the strategy and tactics of using any social media platform for promoting yourself, your causes or your business. This includes if you are using social media to promote products or services such as consulting.

You will learn a wide variety of relevant strategy and tactics, with a key theme being how to use social media, and more broadly digital marketing and sales methods, to promote and / or sell the material that’s important for you. 

During the course you will learn:

• How to use social media for your purpose and target audience
• Where to start and what background statistics to consider?
• Relationship marketing on social media
• Perform a social media platform selection requirements analysis
• Understand the most common social media platforms (Facebook, LinkedIn, Twitter,  Instagram,  Google +) (Business location + business website)              
• Developing your lead generation, business development and engagement ratio strategies
• Style guide for your website or article Content
• Social media policies
• Social media monitoring and management tools
• Social media marketing (advertising principles)
• Ethical behaviour when using social media

Who is this course for?

This course is perfect for anyone wishing to gain a better understanding of using social media as part of an overall digital marketing strategy.

No prior marketing knowledge is required.