Course Summary

Are you thinking of starting a small business and not sure where to start? It’s a big decision whether a new, established or franchise business with many critical questions to resolve to ensure success. Join experienced small business operator and tutor Keat Chiew as he discusses and examines key issues: being passionate about starting your own business and making a difference, entrepreneurship, learn and develop a flexible but disciplined process to validate your business ideas or review your current business that will help build your business foundation for success and discover critical business elements and learn to make informed decision that will enhance your probability of success in business and finance.

Course Sessions

Saturday, 27th April - 1 class

Session ID SKZ57003C
27 Apr - 27 Apr 10:00am - 4:00pm
Location CAE
Session Fees
$199 / $189 (conc)
Keat Chiew

Saturday, 18th May - 1 class

Session ID SKZ57004C
18 May - 18 May 10:00am - 4:00pm
Location CAE
Session Fees
$199 / $189 (conc)
Keat Chiew

Throughout the course you will learn:

  • Introduction including sources of business ideas, commercialising it, story of NIKE, aspirations and abilities.
  • Reason for pursuit including why are you doing it?, The authenticity factor.
  • What & Who – What is your product and who does it serve?
  • The 3 S Steps – situation analysis, develop your business structure/model, strategise – develop business & marketing plan.
  • Situation – identify product/service and intended target market, develop your SWOT analysis, evaluate your skill sets – finance, admin, technical and marketing/sales. Why competitor analysis is critical. Understanding compliance and PEST.
  • Structure – hone your value proposition and map to customer segment, determine the relationship and delivery, outline key activities and resource required for success, define who are the key stakeholders in the business, understand your expense and income stream line.
  • Strategise – What is your business vision? What drives it? What is the business objectives? strategy to drive meeting of goals, marketing plan supporting your business goals, understanding marketing mix. Why is brand management critical?
  • Finance – Establishing start-up costs, type of finance options, finance parameters to consider – cash flow, income protection.
  • Timeframe – Outline the timeline and milestones.
  • Go/No Go – Where to from here?
  • Conclusion – recap the points.

To provide students with a better understanding of the steps required when considering starting a small business.

With more 20 years of past international marketing and business management experience with blue-chip organizations, Keat Chiew brings best-in-class and practical business knowledge to the business courses he facilitates.

Keat is passionate about business mentoring, training and facilitating. Presently, in addition to CAE, he facilitates a Diploma of Business and certificate level business courses with two other registered training organizations (RTOs). Since 2014, Keat also volunteers as a business mentor with the Small Business Mentoring Service (SBMS) where he has assisted countless Victorian small business owners to untangle their business issues or help pursue their business aspirations.

Keat also runs his own business advisory firm where he has clients from a diverse business sectors both in Australia and internationally.

Keat enjoys cycling and listening to his modest vinyl collection when free.

There is no prerequisite for enrolling in this course.

For those considering the starting of a small business.

Last updated: March 18, 2019 04:22pm