‘A few words composed with insight can speak volumes.’ Nicolas Di Tempora
This copywriting masterclass is designed and delivered for content marketing, communications and social media practitioners (bloggers) as well as those interested in learning the craft of copywriting in all media. The course takes you into the strategic and creative processes of defining, articulating and constructing an effective communication piece and user experience. The workshop component gives you direct experience of creating clear, concise and compelling writing.
Copywriting Masterclass content
How do you arrest attention and compel your target audience to read on to the very last word? How do you build credibility into content without falling into the habits of conceit, cliché and cleverness? How do you make all your written content flow with tone, imagery, rhythm and structure? And how do you SEO without turning all that good writing into spam? This course gives you plenty of practical and creative answers.
Throughout the Copywriting Masterclass you will learn:
- Preparing a High Fidelity Communication Brief
- Generating ideas and articulating them into headlines and visuals
- Structuring copy according to the Anatomy of Body Copy
- Building Sentences that move story forward
- Using transitions and literary devices to engage the reader
- Class collaboration, presentation and discussion
As part of this course you will receive a copy of Nicolas Di Tempora’s book, Copywriting in Action.
What should I bring on the day?
Please bring a pen and paper along to each session. You’re also welcome to bring your laptop but it is not mandatory.
Optional Group Project
Copywriting masterclass includes a workshop group project. You’re welcome but not obligated to bring in a project. Please email an initial draft (up to 500 words) to Nicolas Di Tempora at firstname.lastname@example.org at least 24 hours before the first session. A showcase of previous Masterclass works can be downloaded as a book here https://copywritinginaction.com.au/
*** Please note, the individual project work is designed as a practical means of demonstrating, applying and discussing the principles, skills and methodologies learned during the course.
Nicolas Di Tempora is a unique combination of professional copywriter / editor and qualified educator, working with a diverse range commercial, government, academic, social and not-for-profit organisations.
His professional track record includes twenty years in leading-edge advertising agencies (JWT Worldwide, DDB and Saatchi & Saatchi) as an award winning copywriter and art director. His next phase was as Creative Director of his own agency, The Di Tempora Group. He is also the author of Copywriting in Action, the highly acclaimed book on professional writing in all media.
Today, he divides his professional commitments between freelancing writing, editing and delivering professional development courses for professional communicators. His PD programs have earned a reputation among marketing and communications practitioners as the PD program of choice.
His qualifications include BA (English Literature & History), Monash University; Dip Ed (Humanities), Monash University; and Advanced Diploma Professional Screenwriting (Film, Television & Digital Media), RMIT; Certificate IV Training & Assessment, CAE and Swinburne University. He is a member of Writers Victoria and Editors Victoria.